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Ecommerce Ad Report Analyzer

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Ecommerce Ad Report Analyzer

Normalize an advertising report and calculate ROAS, ACoS, CTR, CPC, and conversion rate from confirmed fields. Missing denominators stay visible and currencies are never mixed.

Input
Result
Preparing the local advertising workspace.
Private ad report analysis

The report, mappings, metrics, saved session, and exports stay in your browser and are excluded from BaseToolbox analytics.

Current limitations
  • The tool uses the attribution values in your report and does not reconcile attribution windows across ad platforms.
  • Missing impressions, clicks, orders, spend, or attributed revenue leave dependent metrics uncalculated.
  • Currencies remain separate; exchange rates, taxes, profit, and unreported advertising fees are not estimated.
  • Browser storage can be cleared or reclaimed, and private browsing may not retain sessions or files.

How ecommerce ad report analysis works

1

Map the actual report

Confirm campaign, spend, attributed revenue, traffic, orders, and currency fields.

2

Calculate declared metrics

The decimal engine groups campaigns and currencies, then applies explicit numerator and denominator definitions.

3

Review coverage and export

Inspect missing inputs, invalid values, zero denominators, and downloadable campaign results.

Ecommerce ad report analyzer FAQ

How are ROAS and ACoS calculated?
Will total store revenue be used when attributed revenue is missing?
What happens when a denominator is zero?
Is the advertising report uploaded?

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